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Starting 321 Coffee

Chat with the Founders

OVERVIEW

Interested in opening a coffee shop/business that employs people with disabilities or learning more about how 321 was started? This session is for you. 

Thank you for being a champion of inclusion! We are proud of the team and company that we have built, and we recognize the value of a chain reaction. We want to help others take action and make an impact in their local communities. 

Attend this 2-hour session led by Lindsay and Michael, co-founders of 321 Coffee, to learn about how they started 321, the systems that keep it running, and lessons learned. We hope to equip you with preliminary knowledge to get started.

COST

This event is free to attend. In return, we ask that you champion 321 and support our people by purchasing from our online store. All online purchases help create more work opportunities for our team to roast coffee, package products, and fulfill orders. 

We receive a lot of requests for help. We are a growing business with investors. Therefore, we aren’t able to help everyone with everything for free. We offer this 2-hour info session free of charge. After that, we are happy to help in a consulting capacity for an hourly fee. Alternatively, if you use 321 as your coffee supplier, we can remain a resource for you. 

AGENDA

This session will cover:

  • Getting Started

    • After you have an idea, there are a lot of steps to get started. To include:

      • Incorporating as a Company

      • Selecting a Name

        • Website / Social Media 

      • Building a Community

      • Determining Insurance Needs

      • Branding

  • Building the Team

    • We are proud to be an inclusive employer and have over 60 people on our team. We recognize the importance of individualized support to set people up for success. To Include:

      • Recruiting Strategy

      • Vetting and Selection Process

      • Onboarding and Training 

  • Opening a Physical Store

    • Open a physical location to manifest your vision. To include:

      • Selecting a Location

      • Selecting Equipment

      • Designing a Menu

      • Establishing a Supply Chain

      • Merchandising

  • Establishing Operations

    • Learn about our daily practices that keep the shops open and running smoothly. To Include:

      • Scheduling

      • Creating a Workflow

      • Opening/Closing Procedures

      • Managing Inventory 

      • Managing Finances

        • Establishing Business Credit

        • Accounting

        • Running Payroll

  • Working with 321 Coffee

    • We’re excited to help you get started, and we’d love to be a part of your journey to continue being a part of your success. Learn how we can collaborate and make an impact together:

      • Supplying Coffee

      • Creating Co-Branded Coffee Bags

      • Creating Private Label Coffee Bags

      • Consulting Your Business

  • Lessons Learned from Starting 321 Coffee

    • Hindsight is 20/20. Looking back, we’ll share lessons learned from along the way. To Include:

      • Key decisions that we made that have helped our success

      • What we would have done differently

  • Time for Q&A

    • We think we’ll cover a lot of great things and be able to field questions as we go. We’ll also build in time at the end for open questions.

Ready to make your dream a reality? Our next event will be virtually held on Wednesday, January 22, 2025 from 5:30 PM - 7:30 PM EST. A meeting link will be sent out to those registered within 24 hours of the event.