As National Coffee Day approaches on September 29, new data from Square reveals Americans and Canadians are transforming their coffee habits. From sustainable sourcing to innovative enhancers like protein and collagen, this year’s coffee rituals are evolving. One company supporting the effort is 321 Coffee in the Raleigh/Durham area. Founded in 2017, 321 Coffee has since grown to 5 locations and employs more than 50 adults who are responsible for roasting, taking orders, and making drinks, whether it’s their Cinnamon Roll Latte or Love Big Latte.