321 Coffee x NC State

Introducing Greater Good, our official collaboration with North Carolina State University. 

The front and bag renderings of the Greater Good bag of coffee are displayed side by side. The bag is white with black and red accents. The Mr. Tuffy wolf head accompanies the 321 Coffee logo on the front.

In 2023, we teamed up with NC State University to launch Greater Good, a rich and chocolatey medium roast from Guatemala. 

This partnership is built on shared values around diversity, equity, inclusion, belonging, and community, and is a true full-circle moment for 321 Coffee as a proud NC State alumni-owned business.

What started as two NC State Park Scholars and a folding table in the Brickyard has grown to over 50 employees, including Sam. Sam's enthusiasm for life, coffee, and Wolfpack football has helped fuel our partnership since 2017 when 321 Coffee first started on campus.

A portion of the sales from Greater Good sales help fund NC State’s student scholarships. Go ‘Pack!

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During the early days of 321 Coffee at NC State, our pop-up in the Brickyard got the attention of NC State Football, and soon 321 Coffee was serving the team on Monday mornings. 

The team liked the coffee, but they loved Sam! Sam was one of our very first baristas, and he would drive 2 hours round-trip to serve the team on Mondays. Thanks to the support system 321 Coffee and NC State Football provided, Sam was able to move into his own place in Raleigh to be closer to the coffee shop and the team. Now a staple at weekly team dinners and the sidelines on Saturday, Sam is a vital part of the Pack.

Sam holds a bag of Greater Good and stands in between Mr. and Ms. Wuf, the NC State Wolfpack mascots.
NC State Football coach Dave Doeren reveals the bag of Greater Good to Sam for the first time ever.
NC State Football coach Dave Doeren and barista Sam hug after the big reveal of the first bag of Greater Good coffee.
Rendering of the Greater Good coffee pods packaging. The box is white with red and black accents, including an NC State Mr. Wuf head on the front of the box.
Mr. and Ms. Wuf, the NC State Wolfpack mascots, hold a bag of 321 Coffee Greater Good roast together at the reveal event.
Four bags of Greater Good coffee are placed next to each other on a teal background. Each bag is rotated 90 degrees, creating a line up of bags that display all four sides of the packaging.

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